American consulting firm The Institute for Motivational Living Inc has filed a lawsuit against PT Prudential Life Insurance for what it believes a violation of copyright committed by the insurance firm.
The consulting firm basically questioned a module that has been used by Prudential entitled "Mengenai Tipe & Karakter Manusia Melalui: DISC Profile (what, why, how)". The module is considered as a substantial and unique creation of the consulting firm titled "Understanding Your Personality Style and Power Point Person to Person".
"Although the form and content have changed, it is a substantial and peculiar a creation of ours," said Heru Muzaki, the legal counsel of The Institute of Motivational Living, Sunday as reported by Kontan.co.id.
He also explained that the material has been created by The Institute for Motivational Living since 2000. Even the copyright of “Understanding Your Personality Style” and “Power Point Person to Person” have already been registered in US. This material has been distributed to many countries. In Indonesia, the materials have been translated into Bahasa Indonesia in 2003.
In 2009, The Institute for Motivational Living learnt that there are violations of copyright in their materials. Prudential uses the module “Mengenal Tipe & Karakter Manusia Melalui: DISC Profile (what, why, how)” for training organized by the PRUsales Academy.
The Institute for Motivational Living considers the training activities are commercial activities because they use to train agents to sell insurance products optimally. Furthermore, Heru Muzaki said that ” Prudential allows participants to reproduce free of charge and in a module that is not listed our name as the copyright holder”.
Upon this subject, The Institute for Motivational Living had three times sent notification letters within a period from July to September 2010. But until the lawsuit was filed on October 1, even to the court has yet to get satisfactory results. “There is already a discussion but have not found common ground” he said.
In the lawsuit, The Institute for Motivational Living claims they do not get benefit from the creation of material which they should. therefore, the consulting firm demands either material or formal compensation of amounted to US$1.190 million from Prudential. Not only that. The Institute for Motivational Living asked the judges to punish Prudential to make an announcement in two national media which contents shall request to the parties that have the module in question to return it to The Institute for Motivational Living or destroy it.
Nini Sumohandoyo, Corporate Marketing Communications Director of Prudential has not been able to make any comments related to the lawsuit. She asserted that so far Prudential have been working to resolve this dispute in a good way. (Theindonesiatoday.com)
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